There’s a saying at IWCO Direct that direct mail is “only creative if it works.” In other words, a test package might look and read great, but underperform when it comes to what matters most – open and response rates. In...Read More

A recent headline from Direct Marketing News caught my attention: “The DM Train to Engagement Land.” Sounds interesting, right? Curiosity piqued; I decided to read on. And it was the final quote from Chris Rimlinger, SVP of Money...Read More

You never know when (and where) a valuable marketing lesson will take place. For me, as a frequent flyer, my inspiration for this post occurred on two separate occasions above 10,000 feet. Hopefully it provides you with food for thought the next...Read More

The Affordable Care Act (ACA) is not only shaking up the healthcare landscape in America, but also the way healthcare providers communicate with their customers. These companies are developing integrated communication strategies to help reach...Read More

As the saying goes, “Customer is King.” At IWCO Direct, we subscribe to that philosophy too. Not only do we aim to provide an excellent experience for our customers, but as customers, we like to be given the royal treatment too. Our...Read More

This morning we announced an expansion of our Level 1 PCI DSS 2.0 compliance certification across all our facilities. While the Mail-Gard® facility in Warminster, Pa., has been certified since 2007 – as well as meeting a number of...Read More

“Big Data.” Most marketers would agree that discussion over this term has exploded over the past few years. And due to an abundance of cheap storage, most marketers would also agree it’s easier than ever to collect and store...Read More

One of the most rewarding aspects of SpeakingDIRECT has been expanding the conversation about the direct marketing and printing industries. As we’ve said in the past, we’re very proud of the many benefits direct mail offers to...Read More

After nearly four years of implementing Lean Manufacturing principles at IWCO Direct, it seems like the perfect time to reflect on the lessons we’ve learned, the positive impact Lean has had for us and our customers, and share some advice...Read More

This week I had the honor of moderating a Customer Spotlight with Best Western. For those unfamiliar with our Customer Spotlight program, it’s an opportunity to simultaneously strengthen employee and customer engagement by providing a...Read More