It’s been a busy first half of the year for those of us involved in postal issues. From concerns about postage rates, to operational changes that resulted in service performance challenges, to new options for connecting mail and digital, we...Read More

This past June marked two years since joining IWCO Direct. Back then, I was a Marketing Intern with a blogging record circling right around the zero mark. A lot has changed in two years. I’m no longer an intern (I have fancy business cards...Read More

Your direct mail package is competing for attention with other media channels and other mail pieces. To get your message noticed, consider whether your direct mail strategy engages all five senses of the recipient. After all, the greatest...Read More

The NBA Draft was just last week, and our Minnesota Timberwolves selected Karl-Anthony Towns with the first overall pick. This got me thinking that the strategy used to draft professionals athletes isn’t much different than selecting which...Read More

We understand how complex direct mail campaigns can be and how difficult it is to keep one moving forward. When searching for the right direct marketing services partner, it’s important to look for a company that works to understand your...Read More

Every year it seems like Millennials and moms get all the love from marketers. Of course both are key demographics. We’ve written at length about Millennials here, here and here—and last year consumers spent $19.9 billion on Mother...Read More

I know I am not alone in learning the term “verisimilitude” from Herschell Gordon Lewis, and the concept is one of the greatest direct mail copywriting tips of all time. Lewis defines it as “the appearance of truth” and...Read More

With advances in digital printing, variable data and content has had a dramatic impact on direct mail response rates in recent years. But what some marketers may not realize is that this shift to integrating data and variable content also has an...Read More

The holidays tend to sneak up on most people, but not direct marketers. Many have started their holiday direct marketing campaign planning, even now when the weather is warm and the holidays are the furthest thing from most peoples’ minds...Read More

We’re back with another direct marketing case study. Today we’re focused on a financial services provider, and its efforts to increase requests for personal loans through the strategic use of direct mail.OverviewAll direct marketing...Read More