As the ability to personalize direct mail messaging to each recipient has grown we’ve found there is an important distinction between variable content and dynamic messaging content.Variable content consists of chunks of text or images that...Read More

We often talk about the benefits of direct mail in terms of increased sales. But another benefit we’ve only touched upon briefly is its ability to enhance pay per click (PPC) advertising and search engine optimization (SEO) efforts.Stated...Read More

We’ve mentioned before that digital inkjet is the future of direct mail. In fact, in one of my recent posts I discussed the Inkjet Summit and highlighted some of the trends in digital print, including the importance of workflow and the...Read More

It didn’t surprise us to read in the 2015 DMA Response Rate Report that the format and size of the mailpiece used in your direct marketing campaign can impact your results. In fact, we have a lot of evidence and analysis that says direct...Read More

Writing today’s post on travel marketing reminded me a bit of writing a “What did you do on your summer vacation?” essay. Let me explain.For my summer vacation, I spent a week in New Orleans visiting my mom, sister, brother-in...Read More

The importance of a Call-to-Action (CTA) in a direct marketing campaign cannot be overstated. Next to the offer, it’s the most significant aspect of any mailpiece. It’s the how in the 5 W’s. You could have done everything right...Read More

Lately, I’ve come across some direct marketing pieces that are trying to be literary masterpieces instead of compelling, effective marketing copy. Some may argue that good writing is good writing, and that’s true—but good writing...Read More

It’s been a busy summer at Mail-Gard here in Warminster, PA. In addition to recovery testing and assisting our customers with some of their overflow, we’ve held some events that have enhanced both our sales and operations teams.We...Read More

In past articles about direct marketing strategy, we’ve shared how combining direct mail with email can be especially effective for driving the success of multi-channel marketing campaigns. In our experience, using these marketing tactics...Read More

Although we’re proud of our capital investments in printing technology, we don’t want to be thought of as simply being a printer or mailer. Those who are just getting to know us may ask, “What are you then?” The answer is...Read More