Some clients have a misconception that they can’t afford to have luxurious mailpieces that evoke a sense of high-end elegance. Or, they think that they have to sacrifice quantity for quality. We’re conditioned to believe that if it...Read More

Being a grownup is hard. Even the mundane things seem unnecessarily difficult. The current struggle in my life is my car needs new tires. So, like a responsible adult, I went and got several quotes. And because I’m no car enthusiast, I asked...Read More

In a recent webinar by Shweiki Media Printing Company, copywriter Debra Jason noted that many businesses continue to make three major copywriting mistakes when it comes to crafting their marketing message. And believe it or not, they don’t...Read More

Fall officially starts in a few days, which means the National Football League regular season is in full swing (Go Colts!). If you asked most Americans what the initials “NFC” stand for, they would tell you “National Football...Read More

As companies continue to develop corporate sustainability plans focused on being better stewards of the environment, we are often asked for ideas on making direct mail more sustainable in efforts to help achieve specific sustainability goals...Read More

Health and wellness are a key priority for consumers. In fact, 47 percent of consumers described themselves as “health conscious” in 2015. That’s up from 46 percent in 2010, according to Deloitte.Deloitte recently presented these...Read More

The nation recently paused to remember the events of Hurricane Katrina, which devastated the Gulf Coast ten years ago. We at Mail-Gard also remember the impact this storm had on not one, but three of our customers. It was our first multiple...Read More

Why do plastic cards have such a powerful impact on open rates for direct mail? The proverb, “Curiosity killed the cat but satisfaction brought it back,” comes to mind.Why Plastic Cards Make the ‘Keep’ PileWe’ve...Read More

Our good friends at DataLab Data Solutions are back with another thoughtful article on data. This time, COO David Flam explains the necessity of combining performance data with external data to drive optimal results.Few will argue that...Read More

C-suite executives are notoriously short on time. They tend to ask pointed questions, want data quickly and won’t tolerate a lengthy explanation that’s short on detail. With that in mind, we wanted to summarize four of the best metrics...Read More