This week (or next) many of us are “transitioning” back to school; although we may not actually be going “back” to school, many of us have children that are doing so. The “transition” back to school impacts us...Read More

The changing definition of Loyalty and the opportunity for relevanceOne of the interesting trends we have witnessed over the summer of 2013 is the increased interest in loyalty, customer centricity, and engagement; we are quite thankful for the...Read More

Unquestionably, General Motors has endured an arduous journey in recent years, stemming from questionable vehicle quality, to market share declines, to financial losses and finally a 2009 bankruptcy and federal bailout.General Motors has emerged...Read More

Sorry for the brief hiatus of this column. I heard from both of the people that read my piece and they were a little miffed as to why it was missing the last couple of weeks. So I blame kids, swimming, soccer, moving, and other ancillary issues. I...Read More

Aimee Munsell, Director of Smarter Marketing for IBM, works primarily with CMOs as they and their companies adapt marketing strategies in a digital world. CMOs see very clearly what’s happening and how brand strategies now converge around...Read More

 J.D. Power – insight from one of the founders of Customer ExperienceWe had the pleasure of interviewing J.D. Power recently regarding the upcoming release of his new book titled, “Power.” Over the next couple of weeks, we...Read More

For Tim Hart, a former world-class swimmer and transplanted Englishman from Essex situated northeast of London, engaging children and their parents starts and ends with communication.Hart, the Director of Competitive Swimming for the YMCA of...Read More

For Derek Smith and Jon Caldwell, former professional soccer players, former teammates and former roommates, soccer has been their lifelong passion. From this partnership sprang a new passion -- Cincinnati-based The Ginga Touch.Smith and Caldwell...Read More

For Derek Smith and Jon Caldwell, former professional soccer players, former teammates and former roommates, soccer has been their lifelong passion. From this partnership sprang a new passion -- Cincinnati-based The Ginga Touch.Smith and Caldwell...Read More

I floated this precept in a number of the conversations I had with marketing leaders this week. It was quite amazing to hear that so many brands do not “apologize” in ANY situation. They believe in a strict adherence to corporate...Read More