Kevin Welly

At the heart of good marketing is data. And when data drives your marketing, the average return on investment (ROI) is a whopping 224%! (VB Insight)VB Insight surveyed over 3,000 marketers and looked at tools used on over 3 million websites. Even...Read More

Are you ready to let data drive your marketing strategies? Here’s what you need to know.Data is a must-have for marketing today. Most marketers understand this at this point in the game. We’ve all heard the warnings about Big Data...Read More

For industrial and manufacturing marketers, the integration of data, technology and marketing is producing a wealth of new opportunities to boost revenue streams. However, figuring out which technologies to implement and which data to utilize has...Read More

With both competitors and potential customers constantly online, digital marketing channels are quickly outpacing traditional channel strategies. Simply put, digital marketing is essential in today’s fast-paced environment, and more...Read More

Did you know that 84% of marketing databases are barely functional? NetProspex analyzed hundreds of companies, thousands of files, and over 61 million records for their Annual Marketing Data Benchmark Report. The findings were an eye-opener:64% of...Read More

The Step-by-Step Guide to Improving the Customer Experience [for Manufacturers]In the age of the empowered customer, the reality is that you need your customers more than they need you. B2B buyers have more options and access to more products on...Read More

It’s no surprise to anyone that data growth is increasingly steadily. Over three billion people now have access to the Internet at home and contribute to the content on the Internet by generating:55 Million Facebook status updates daily500...Read More

Marketers love data. In a survey by GlobalDMA and the Winterberry Group, 77% of marketers are confident in using data-driven approaches to drive growth and better customer experiences.The biggest drivers of increased use of data-driven marketing...Read More

Lead generation is a top priority for manufactures. That may be stating the obvious, but if you work within the manufacturing industry, you know there is fierce competition for a limited pool of customers – the same customers that your...Read More

Shoppers interact with retailers across a number of channels – through digital, mobile, social and in-store. As digital shopping has become the new norm, sales for online retailers has grown at rapid paces. In fact, between 2008 and...Read More