Kevin Welly

Maybe it started with a search on “prospect targeting,” “real time data,” or maybe you just noticed the term “Data-as-a-Service (DaaS)” popping up more and more in the marketing publications you’re...Read More

Email continues to reign as one of the top channels producing ROI. In fact, revenue from email has increased by 28% in one year according to an Econsultancy Email Marketing Industry Census 2014 sponsored by Adestra. On average, ...Read More

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are...Read More

1. Quality over Quantity In a way, online dating sites revolutionized the concept of “romantic lead generation.” The days of waiting in bars hoping to catch the eye of your next date are a thing of the past. Instead, access to...Read More

It’s no secret that the future is upon us. Packages are literally being delivered by robots, holograms are performing concerts, and astronauts are taking selfies from space. The Jetsons will be coming by in their flying car in no time. As...Read More

Marketers get data – or at least they get the importance of data. Data answers questions such as:Can you help me understand my customers?Which customers are my best customers and why?How can I find profitable new customers?How can I sell...Read More

In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers...Read More

As data continues to grow at unprecedented speeds, organizations must embrace a data-driven mind-set to stay competitive. With the influx of bigger data and new types of data, companies of all sizes are increasingly dependent on large sets of...Read More

Many businesses use telephone marketing as a key component of their marketing strategy.  It can be a highly effective tool to increase revenue, provide a more interactive sales approach, and generate leads and appointments.Despite the bad rap...Read More

We live in an age where “Customer is King." We want to acquire more customers, as quickly as possible, but of course, only the RIGHT customers that will become our most loyal fans, buy from us consistently, and spread the word...Read More