Kevin Welly

Today’s consumers move fast and are spread across more and more digital, mobile, and social channels. This certainly isn’t news, but as technology moves faster, consumers are changing the way they use digital platforms. eMarketer and...Read More

Real-time analytics, real-time marketing, real-time insights, and other variations of the term have been gaining momentum and popularity as industries adjust to fit the needs of always-on consumers. Forbes recently published an article titled ...Read More

Each year, Insurance Journal publishes their 101 Sales, Marketing, and Management Ideas list based on the input of “readers, experts, educators, marketing professionals” and more. The list compiles big picture suggestions...Read More

 Data-driven content marketing strategies generates five times more marketing revenue than standard content marketing strategies, according to new research by Aberdeen Group. Those companies driving the most revenue have a focused...Read More

As an online marketer you collect as much information as your website visitors are willing to give you via online forms.  But what happens if your visitors won’t provide what you are asking for, or worse, they provide inaccurate...Read More

Social media marketing has become an invaluable tool in today’s modern business environment. There are few better ways to connect with your target audiences, not only in terms of numbers, but in the type of conversations. More than any other...Read More

 Consumers today leave clues and data across the Internet – insights into who they are, what they like, and what they are about to purchase. And like most industries today, the automotive industry is gathering and using as much of this...Read More

It’s your job to know your customers, what makes them buy and how to find more like them. The hard part of that job has always been separating the wheat from the chaff.If your marketing budget is being tracked to sales and ROI more than ever...Read More

The insurance industry is highly competitive and faces many challenges. In an attempt to gain more wins in today’s market, insurance carriers are throwing more of their budgets into bigger and better advertising campaigns. As advertising...Read More

At a time in our history when there is more data than ever before, the overwhelming majority of companies have yet to see the full potential of better data insights. PwC and Iron Mountain recently released a survey on how well companies...Read More