Kevin Welly

It’s the age of Big Data, digital shopping, social media, and mobile marketing. Companies of all sizes are diving into the on-line world to find new data, new opportunities and new ways to grow business.At the heart of good marketing is data...Read More

Research confirms and we know this intuitively, positive customer experiences will keep our customers coming back. No one wants to continue doing business with a company after a bad experience, poor customer service, wrong product shipments that...Read More

We are all familiar with the 80/20 rule – 80% of your revenue can be contributed to 20% of your customers. But did you know that according to a study by Bain & Company, increasing customer retention rates by just 5% increases...Read More

Most marketers realize that millennials are more than just social-savvy, smart-phone toting hipsters – but rather a generation of consumers who are ready to spend money. Millennials – the population born in the US between 1980 and 2000...Read More

Top 3 Challenges Retailers Overcome With Business AnalyticsIt is clearly the age of the consumer – and has been for some time now. As more consumers turn to digital channels, relationships with customers and prospects have become more...Read More