If you’re a retail marketer, you’re constantly being bombarded by messages about how to drive traffic and increase sales. You’re probably being told that each customer contact should be viewed as a marketing opportunity and that...Read More

Zombie marketing is more common that you may think. A zombie marketer is one that thoughtlessly shuffles along with poor visibility into a company’s near- and long-term effectiveness of spend. This “brainless” approach makes them...Read More

Knowing your customer is all about connecting the dots of information that represent your customer’s “footprint” across the digital spectrum. The more dots you have, the clearer the picture of your customer’s historical...Read More

It sounded great when the pitch was made a while back: You signed up for marketing software that would solve all the challenges that were known at the time. But now you’re finding that data silos, changing technology, and slow decisions...Read More

Every single business on the planet is a social network—most companies aren’t organized (yet) in a network like Facebook or Twitter, but are nonetheless a network of people, including employees, suppliers, partners, and customers...Read More

Marketers have been the center of an explosion of technology and consumer expectations that is exciting and career-making. Yet there are plenty of missing parts that are keeping us from doing all we’d like and from meeting customer needs...Read More

There’s no doubt that marketing technology is going through a period of rapid growth. But just as in any other period of increased spending, some investments are smarter than others. Think back to the money that was thrown into sock puppets...Read More

Applying analytics to your marketing is one thing, but utilizing actionable analytics is quite another. Making analytics actionable is a matter of having great segmentation that establishes the playing field for those moments when a marketer needs...Read More

If you think that marketing’s big data mess is related to the volume, velocity, and variety of data (the traditional definition of big data), you’re only partially right. The single biggest data problem that marketers face today is...Read More

Today’s fitful starts at marketing personalization are remarkable for how much they take us back to the future. It wasn’t that long ago when many of us could still remember that a shopkeeper knew every single customer&mdash...Read More