Once marketers have information about their customers, they need to market to them in a far more relevant way. Previously, CPGs and consumer brands were able to target very much en masse. They were able to target the TV shows consumers watched...Read More

CPG companies and other brands that sell through retailers desperately want to have a consumer relationship. We are lucky enough at Loyalty Lab to be working with two of the largest, best marketers in the world to help them forge those...Read More

This is the first in a series of blog posts on Loyalty trends outside of the U.S. I just returned from nine days in Australia and Asia. Based on conversations with a dozen companies and many individuals, it’s clear that mobile has become...Read More