Amazon, Walgreens, eBay, and Netflix—you know these companies. And if you’ve done business with them, or visited their websites, they know you, too. Not everything, of course—that would be creepy.  But they probably know...Read More

Forrester’s Emily Collins recently published Build a Road Map to Intelligent Loyalty - a report that spotlights three maturity stages which clearly define the challenges of today’s customer loyalty programs. For those in the...Read More

The loyalty marketing industry is under enormous pressure to react to changing customer preferences and behaviors and the speed at which data about both is accumulating. It’s becoming a customer-driven world, making that data ever more...Read More

Learn more in our upcoming webinar, Real-Time vs Right-Time Marketing, on 7/18. It’s clear that in the past few years we’ve “discovered” loyalty programs all over again. Once the stuff of hotels, airlines, and some...Read More

Marketers talk about their customer loyalty programs as though getting someone to raise their hand and join the loyal crowd is the moment that matters. Frankly, gaining a customer’s trust through loyalty programs is no different than...Read More

Marketers have a challenge on their hands: The public that they need to reach and convince to buy is increasingly using PCs and laptops, mobile devices, and social platforms to decide when and where to shop. That puts enormous pressure on brands...Read More

by Jeanne Roué-Taylor These days, customer loyalty is far more than points and rewards. In fact, true loyalty is about earning trust in a way that allows that customer relationship to be managed toward greater value like any other...Read More

I was surprised today when I discovered that a choice of reward for my credit credit card loyalty program was credit toward shopping on Amazon.com. When I made the choice, I found out I had credit on the retailer’s site, available to be...Read More

Could it be that retailers are finally figuring out how to sell through mobile devices? Since the dawn of the smartphone, the world has predicted that mobile technology would change the retail landscape. Instead, there’s been very slow...Read More

Loyalty is a red-hot topic for many industries, but unlike cloud, social, or mobile, loyalty programs have been around for decades. Still, many are simply not delivering what they should. If not dynamic and individualized, they are very likely...Read More