This week I have five articles for you. We all know appending mobile to your existing brand strategies is simply no longer an “if” but a “when” and “how”. Get in the game now before you lose out on valuable...Read More

Convincing management of the need for a social media strategy and its implementation can be hard enough as it is, but when that strategy also needs the direct support of the employees through their accounts it can be even harder to implement...Read More

I’m back with thoughts on the 0 moment. I’ve discussed it in the past-and how you can use the 0 moment to capture the 1.3 trillion estimated dollars that will be spent on mobile purchases. Many of us have read the statistics...Read More

The Principles of Community Behavior and Motivation are fairly well understood and transcend many cultures and continents. Most humans have a need and desire to “belong”…to a family, team, and community unit….whether it...Read More