While writing a blog comparing and contrasting the differences between, mobile websites and mobile apps, I came across the realization that many terms used in regards to either, are often confusing and rather ambiguous. Since both of these...Read More

The importance of having a mobile website has skyrocketed in recent years due to the prevalence of users browsing the web with smartphones and tablets. According to a study by KPCB, a Silicon Valley venture capital firm, 15% of global Internet...Read More

With coupons, loyalty points, and gift cards making up more than $165 billion in purchasing power, it’s only natural for companies to want to digitize these tools to take advantage of the mobile market. However, if businesses think that...Read More

Disruption is a popular term these days, especially in regards to business model innovation. Thanks to profound advances in both technology and the strategic insights to optimally exploit it, conventional advertising is being disrupted in such a...Read More

This week’s recommendation is a video from mobile expert R.J. Taylor, discussing how brands should align their efforts to command a more mobile consumer mindshare.  As customers transfer their online activities to mobile devices, the...Read More

In this week’s suggested reading by Bryan Meszaros, he asks whether mobile is a “true friend or [an] invulnerable foe.” The answer is that it can be both. Mobile marketing is not only beneficial, but also an integral part of...Read More

When it comes to engagement the plethora of devices and services available can only go so far. It is the human aspect, that 1:1 connection, which allows companies and consumers to begin a valuable dialogue and become integral to each other’s...Read More

Okay you knew you need a mobile website, and you were sold on allowing your web developer or a non-mobile provider to build a small version for your cell phone, or even worse you allow the phones just to go to your website without even any...Read More

In life as in business, there are a few no-brainer concepts that make dollars and sense (Pun intended). Taking the mobile plunge is no longer just a marketing ploy it is the way to reach new customers in the momement and transact with them...Read More

How the years fly by! In the mobile and payment industries, a month is a year in “normal” earth time. So based on this rapid and ever changing mobile payments market, I have tried to capture that “pace” in the 2013...Read More