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Walmart is now engaging more directly with its customers by proactively matching prices on each item purchased. This is a clever way to collect information and encourage people to sign up. It also creates value for the shopper, which is important...Read More

Apple’s iOS 8 changes the way iPhone shares its identity. Apple’s change to the phone identifier (MAC address) is both a good thing for keeping an individual’s identity anonymous and likely will not effect positive (non...Read More

Mike Blyth, our COO, was featured in the Loyalty 360 magazine sharing his thoughts on how marketers should be thinking about DMP’s.Digital Ad spend is one of the fastest growing line items in any customer-centric company’s budget...Read More