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Mobile advertising is coming of age—at last. This year, it led the rise in total U.S. ad spending, with brands and publishers shelling out 83 percent more on smartphones and tablets than they did in 2013, according to eMarketer. That’s...Read More

Weather is nature’s original mobile app: it happens to everyone, everywhere, 24 hours a day. Perhaps that explains why The Weather Company has been such a huge hit with mobile audiences. The company was an early mobile adopter, creating its...Read More

We have seen two major trends come to the forefront of the customer loyalty and incentive industry in the past few years: 1. Increasingly, companies require global programs that feature a consistent user experience, a meaningful value proposition,...Read More

Have you noticed the surge in videos promoting conferences? Conference hosts and speakers are creating brief and intriguing video invitations, with a sneak peek at all the exciting things in store for attendees. A well-crafted video can go a long...Read More

In the last few years, the event industry has witnessed the rise and coordination of social media and mobile apps. As planners and attendees have learned to both download the designated event app and also connect on social media networks, greater...Read More

Ever wonder how many loyalty points you’ve earned in your lifetime? Or how many ‘5% off your next purchase’ coupons you’ve been awarded? What about a free coffee for buying ten….don’t we all need more coffee...Read More

Push notifications via your mobile app are a great way to gain instant access to your attendees. As far as numbers go, 68% of users have enabled push notifications for their apps (the numbers are even better for those 18-34...Read More

The importance of training opportunities cannot be overlooked in today’s ever changing workplace. Annual conferences, meetings and tradeshows serve as a valuable resource for attendees. Hospitality industry groups such as International...Read More

Whether you are seeking to use social media to market your annual event; looking to build thought leadership for your association; or building a reputation as an online resource for those in your niche, a mention by a reputable media outlet can be...Read More

From the smallest of brands to the massive conglomerate organizations, we all are beginning to understand the power of a strong content marketing strategy. We know that to engage our customers, we need to ensure that we have content being shared...Read More