Luke Russell

Chili’s® Grill & Bar is always trying to improve its customer experience any way it can and its successful loyalty program, My Chili’s Rewards, is a great place to start. Combining the program with Plenti, the first U.S.-based...Read More

Verint recently announced enhancements to its Social Engagement solution, which support an integrated multi-departmental approach for managing and enriching customers’ social interactions. While many organizations have embraced social media...Read More

It appears that the CMO position’s responsibilities have shifted toward a greater emphasis on driving business growth and brand loyalty. A new report from The CMO Council titled “The CMO Shift to Gaining Business Lift,” focuses...Read More

Judy Chan, director of product marketing, Urban Airship, believes that customer loyalty is at a crossroads. Urban Airship’s The State of Mobile Wallet Marketing survey−a 2016 study of 2,000 consumers in the U.S. and U.K.−reveals...Read More

Blackhawk Network conducted its first-ever consumer study this year titled, “How America Gives Gifts in 2016.” The survey examined the factors that shoppers consider in gift giving, plans, and preferences for holiday shopping, and the...Read More

Loyalty program design is mission critical, according to Adam Craig, vice president of product management, Deluxe Rewards. Craig talked about this key element for loyalty programs during Tuesday’s Loyalty360 webinar titled, “How...Read More

For officials at snack food manufacturer and distributor Truly Good Foods, customer experience is integral to its success. The company recently launched a new website (www.trulygoodfoods.com) to elevate the customer experience. “Even more...Read More

Loyalty marketers are always trying to attract consumers to their brands any way they can. Acquiring and retaining customers can pose a difficult challenge. Incentives are a way to pave a path toward brand loyalty. Loyalty360 caught up with...Read More

Rose Cameron, Director of Innovation (Outreach and Online Education), Penn State University, is profoundly passionate about her job, placing brand loyalty and customer experience at the top of her list of priorities. Penn State is a major, public...Read More

Sheila King-Goodwin, senior vice president for PeoplesBank, is profoundly passionate about her job, her colleagues, and, most importantly, the bank’s customers. It’s that personalized customer engagement that drives PeoplesBank, which...Read More