For officials at snack food manufacturer and distributor Truly Good Foods, customer experience is integral to its success. The company recently launched a new website (www.trulygoodfoods.com) to elevate the customer experience.
“Even more so than B2C marketing, the customer’s experience is integral to B2B success,” Truly Good Foods Marketing Director Chad Hartman told Loyalty360. “The sales cycle in B2B is typically longer which means the prospective customer has to have a positive experience with the brand at....