Luke Russell

For AMC Theatres, 2016 has been a thrilling and captivating year−not only for its loyal customers but for its internal executive team as well. AMC Theatres eclipsed five million members in its AMC Stubs loyalty program, adding more than 2.5...Read More

Seasonal promotions are part of the customer loyalty strategy at Choice Hotels International, which recently launched its Earn Double Points Winter promotion for Choice Privileges, the company’s loyalty program for guests. Choice Privileges...Read More

Officials for HuHot Mongolian Grill, an American restaurant chain specializing in create-your-own stir-fry cuisine (Mongolian Barbecue), wanted to elevate its loyalty program at the point-of-sale. With a big assist from Paytronix, HuHot Mongolian...Read More

What a difference a couple of months makes? For Pier 1 Imports, brand loyalty appeared to be headed for a steep decline amid four consecutive quarters of declining sales, a CEO set to leave the company at year’s end, and contention from a...Read More

Western Union was one of the first money transfer operators to work with mobile operators in Africa, where the success of mPesa has been highly touted, according to Anand Kirshnaswamy, Western Union’s vice president, mobile product...Read More

Barclaycard officials use terms such as values-led, innovative, collaborative, engage, delight, and grow. Redefining the customer experience lies at the heart of their mission. Barclaycard US is one of the fastest growing top-10 credit card...Read More

For Fanatics, the largest online retailer of licensed sports apparel and merchandise, emotional customer/fan engagement is sparked by the deeply-rooted loyalty customers have for a professional or collegiate team. As a result, Doug Glazer...Read More

To answer that provocative question, Loyalty360 reached out to DataCandy president and CEO Lorne Schwartz.For years, it seemed, mobile was a burgeoning topic among loyalty marketers, but few wanted to dive in head first. Now, within the past year...Read More

As 2016 wanes toward completion with 2017 just ahead, loyalty programs are gaining momentum and appear to be more popular than ever. According to Nielsen’s Global Loyalty Sentiment Survey, more than 74 percent of loyalty program...Read More

Jeff Sopko, president of Baesman, knows what has led to Shoe Carnival’s successful Shoe Perks loyalty program, which eclipsed the 12 million-member mark during the company’s fiscal third quarter. “Shoe Carnival has invested a...Read More