Jeff Sopko, president of Baesman, knows what has led to Shoe Carnival’s successful Shoe Perks loyalty program, which eclipsed the 12 million-member mark during the company’s fiscal third quarter.
“Shoe Carnival has invested a lot of time and energy into growing the Shoe Perks loyalty program,” Sopko explained to Loyalty360. “With critical mass achieved, the focus now is engagement and member relationships to enhance retention and the member experience.”
During Shoe Carnival’s Nov. 28 third....