Luke Russell

A massive piece of the customer loyalty puzzle is value. Not only value but a tangible value that customers can easily identify. An enticing, attractive, and thoroughly rewarding customer loyalty program can go a long way toward forging a key...Read More

A memorable customer experience is crucial for any brand every day of the week. For Carnival Corporation, providing a memorable cruise customer experience is absolutely vital to the company’s success now and in the future. With a large...Read More

Caring about customers, understanding their needs and desires, and trying to fulfill those expectations can loom as daunting tasks for loyalty marketers. Customers, now more than ever, want to be loyal to brands that clearly show them they care...Read More

A loyalty program can be a powerful tool for a retailer, especially when it is filled with insight on customers’ needs and desires. Loyalty360 caught up with Phil Seward, regional director, Americas, ICLP, to find out how loyalty marketers...Read More

During the company’s recent earnings conference call, Sonic CEO Cliff Hudson talked about a major push toward a vastly improved customer experience−one for which he holds a cool confidence. “ICE is our Integrated Customer...Read More

Sinking sales and profits, plunging net income and same-store sales, and evolving customer shopping preferences and patterns have, unfortunately, shadowed venerable retailer Macy’s during the past couple of years. This week company...Read More

McKesson Corporation, an international leader leading in health care services, and information technology company, will raise the level of its customer experience in Canada through the acquisition of Rexall Health for $2.9 billion CAD. With the...Read More

Relaunching its AMC Stubs loyalty program was a key strategic move by AMC Theatres last summer. In July, AMC launched AMC Stubs Insider, a free tier to the program that rewards AMC guests for coming to the movies. Insider benefits include a free...Read More

USA Technologies, a payment technology provider of cashless and mobile transactions in self-serve retail, conducted a comprehensive review of its MORE loyalty program and wanted to make some enhancements. As a result, USA Technologies will now...Read More

Express experienced an eye-opening fiscal performance during its second quarter last year, punctuated by a strategic oversight that led to results far short of expectations along with a decline in store traffic. At the time, Express CEO David...Read More