Luke Russell

When asked how often Canadian Red Cross tweaks it approach toward donor engagement/donor loyalty, Andrew George, Manager, National Donor Loyalty & Retention at Canadian Red Cross, succinctly tells Loyalty360: “Frequently.” &ldquo...Read More

Last year was a very challenging year for Chipotle, one that was well documented and caused company officials to take strident measures to take control of food safety, experiment with a temporary loyalty program, and restore brand loyalty among...Read More

Officials at PetSmart Inc., the leading pet specialty retailer in North America, are thrilled that Ellen DeGeneres partnered with their company to launch the ED Ellen DeGeneres pet lifestyle brand exclusively available at PetSmart stores across...Read More

Alfred F. Kelly, Jr. officially took the helm as CEO of Visa on Dec. 1. He has spent a lot of time traveling since he started at the company, taking over for Charlie Scharf. Kelly is very proud of Visa’s global status and believes the brand...Read More

Most of this country’s eyes and, millions around the world as well, will be focused on Super Bowl LI Sunday evening (6:35p EST kickoff), which will be held at NRG Stadium in Houston. The New England Patriots will be seeking their fifth Super...Read More

Personalization is a hot topic among loyalty marketers because of its potential to ignite customer engagement and customer loyalty. This premise isn’t lost on officials at Cigna Corp., a global health service company dedicated to helping...Read More

In the wake of a disappointing fiscal first quarter, officials at Sally Beauty, the largest retailer of professional beauty supplies in the world, have taken steps to enhance their loyalty program and customer engagement and conversion...Read More

As we look forward in 2017, attempting to discern what trends will become prominent in the customer loyalty industry, Loyalty360 solicited the unique opinions and perspectives of its members to identify what tendencies, shifts, or progressions...Read More

Online behemoth Amazon accounted for nearly half of all 2016 online holiday sales, according to a recent survey from PowerReviews. Amazon’s dominance, especially as far as providing ratings, reviews, and question-and-answer technology has...Read More

Personalization is a word that has been touted for many years now by loyalty marketers. Achieving true personalization with your customer base, though, remains a challenge for many brands. But, when done correctly and effectively, it can drive...Read More