Luke Russell

Loyalty360 tracks the ongoing outstanding performance of Dunkin’ Donuts as it relates to customer loyalty, customer engagement, customer experience, and innovative technology. Dunkin’ Donuts’ DD Perks loyalty program, which...Read More

Online communities comprise potentially valuable real estate in the world of loyalty marketing because they allow members to share information and exchange ideas over multiple digital media and devices. From a marketing perspective, they can...Read More

Corbitt Chandler, vice president of marketing at Iron Tribe Fitness, admits that the company’s customer experience and customer loyalty initiatives are rudimentary at best. “That doesn’t mean this isn’t an initiative that...Read More

Officials at U.S. Cellular realize that this is a popular time of year for people to search for prepaid deals so they decided to entice them with an attractive, engaging offer aimed at boosting brand loyalty. U.S. Cellular is adding more plans...Read More

Collecting customer data, digesting and assessing customer data, and effectively leveraging those precious customer insights can lead to great success for any brand. Retailers have had customer engagement and loyalty programs in place for decades...Read More

Polo Ralph Lauren is trying to restore its iconic status as it has endured some difficult fiscal times. One thing that won’t help its Way Forward Plan−which was launched last June to deliver sustainable, profitable sales growth and...Read More

The state of customer loyalty is moving fast and brands must be ready to know when their loyalty programs need renovation, and what key elements should be included during any relaunch. On Tuesday, Loyalty360 hosted a webinar titled, &ldquo...Read More

On Tuesday, Moe’s Southwest Grill launched its second in-store Augmented Reality (AR) poster titled “Bacon Blues,” which is the latest installment of the brand’s nationwide rollout of in-restaurant worlds of art featuring...Read More

A sign of greatness is when high-level performers want to get better. That is also true of Hilton’s loyalty program. Hilton’s HHonors loyalty program has been incredibly strong and vibrant for quite some time. Now, the iconic brand...Read More

Chirpify is the customer engagement loyalty vendor for Marriott, a notable distinction. Loyalty360 caught up with Chirpify CEO Chris Teso to learn more about this significant partnership.Marriott is obviously a huge name in the customer loyalty...Read More