Luke Russell

Despite the fact that technology drives a considerable portion of brand dynamics and perception, loyalty marketers realize that success boils down to the human element, effectively engaging their employees that, ultimately, impacts and strengthens...Read More

It’s often said in the loyalty industry that effective customer experience methods represent the key differentiating aspect for many companies.   Just ask Discover Financial Services.   Dennis Michel, Senior Vice President of...Read More

It’s a difficult question to answer for some loyalty marketers, and not so difficult for others.   For Laurie Caldwell, Director of Marketing at eBags, the industry-leading e-tailer and travel gear expert, it isn’t difficult...Read More

Online retailer Zappos views running as not only an incredibly healthy activity for anyone, but also a path toward capturing its customers’ share of attention.   In October, the company launched a new initiative to help people get in...Read More

For Michael Marino, SVP and Chief Experience Officer at Caesars Entertainment Corporation, the biggest challenge he faces as a marketer revolves around customer attention.    “Customer attention is the biggest problem,&rdquo...Read More

Simplicity is a buzzword in the loyalty industry that will never go away, especially today when consumers have countless options and offers that can be accessed in a matter of minutes.   Mobile loyalty programs are attractive to consumers...Read More

Valentine’s Day is a major holiday for many retailers, especially those in the floral industry.   Enter Teleflora.   As Teleflora officials are gearing up for Valentine’s Day on Wednesday, Tommy Lamb, Director of CRM and...Read More

Since its launch in late October, the My Red Lobster Rewards loyalty program has seen a nice progression, according to Paul Quinn, Senior Director of Integrated Guest Experience, Marketing and Communications for Red Lobster.   As the world...Read More

Earning and maintaining customer loyalty is an ongoing process for loyalty marketers. For Xeikon, a longstanding leader and innovator in digital printing technology, that task is the same as it is for any other type of marketer. Loyalty360 talked...Read More

Today, for loyalty marketers, the customer experience has to be memorable and shareable. Developing and elevating a connected store experience drives relevance and engagement where loyalty marketers strive to surprise and delight their customers. ...Read More