Valentine’s Day is a major holiday for many retailers, especially those in the floral industry.
Enter Teleflora.
As Teleflora officials are gearing up for Valentine’s Day on Wednesday, Tommy Lamb, Director of CRM and Loyalty for Teleflora, talked to Loyalty360, reflecting on what transpired a year ago that transformed the marketer’s personalization/customer engagement approach.
“Traditionally, personalization has been based around consumer behavior and basic trends, such as new or hot items....