Luke Russell

Fandango, the go-to destination for more than 60 million moviegoers each month, is all about customer engagement and customer loyalty. Fandango describes itself as “a leading digital destination for all things movies.” ...Read More

Despite the array of digital gift card options available today, customer engagement with gift cards is predominantly via plastic. National Gift Card’s 2017 Gift Card Report reveals that 85 percent of the volume in gift card redemption is...Read More

Truly listening to customers is such a crucial imperative for loyalty marketers everywhere. But, truly listening won’t do any good for a brand’s customer engagement/customer loyalty efforts without knowing how to respond to those...Read More

Cigna is one of America’s largest health service businesses, serving both employers and employees at companies large and small mostly in the area of health insurance coverage. Providing a great customer experience in such a challenging...Read More

Digital customer engagement is an imperative today for loyalty marketers everywhere, including The Finish Line. And during the company’s recent fourth-quarter earnings call, CEO Sam Sato−who assumed that post 13 months ago−spoke...Read More

Customer loyalty and shopper data are not always one in the same in the world of loyalty marketing. Capturing and deciphering that data can be challenging, but when executed correctly, can deliver significant results. Loyalty360 caught up with...Read More

Personalization, done right, can be one of the most powerful tools a loyalty marketer can attain. Andrew Gazdecki, CEO, and founder of Bizness Apps believes that there are inherent challenges associated with personalization for loyalty marketers....Read More

When it comes to innovation, this year Urban Airship became the first mobile wallet provider to offer single-tap loyalty rewards with Apple Pay. Mobile wallet contains the ability to store non-payment content to help drive customer engagement...Read More

Despite a challenging fiscal 2016, GameStop’s PowerUp Rewards loyalty program continues to be an invaluable asset. “GameStop has an extensive loyalty CRM program known as PowerUp Rewards,” GameStop CEO Paul Raines said during...Read More

Customer engagement is always a priority to any brand or company Loyalty360 talks to on a regular basis. Some loyalty marketers take different paths to achieve that customer engagement. Nevertheless, customer engagement is the overarching goal...Read More