Luke Russell

Domino’s Pizza launched its Piece of the Pie Rewards loyalty program during the fourth quarter of 2015, and company officials never forget their devout customers. This week, Domino’s Pizza is giving its loyalty program members a...Read More

Humanizing customer data is a significant piece of running a successful cinema loyalty program. At Movio, a global leader in marketing data analytics and campaign management software that works with leading cinema exhibitors, film distributors...Read More

Theater owners can look to patrons aged 50 and over for true customer loyalty, according to a new study released by AARP. More than 30 percent of all visits by moviegoers were made by 50-plus adults, the study shows. The study was conducted by...Read More

What do we make of a new CEO (Jim Hyatt) at Ruby Tuesday and its Board of Directors’ decision to explore strategic alternatives to maximize shareholder value and better position the company for future success? What’s more, Ruby...Read More

Officials at Newegg, one of the top tech-focused e-retailers in North America, want to engage its Canadian customers in a deeper, more convenient style, driving more brand loyalty. They recently announced greater delivery convenience for its...Read More

Can tailoring ads generate considerable customer engagement and brand loyalty? Maarten Bos, a research scientist at Disney Research, helped conducted studies about tailoring ads that are both appealing and effective.  Personality types vary...Read More

Jeff Zidell, senior vice president, World of Hyatt, says that customer loyalty starts with understanding. “The more we understand our guests, the better we can care for them and design unique experiences with them in mind,” Zidell...Read More

Fantasy sports are a major attraction for millions of people in this country. Bill Nelson, founder of 3PAK Fantasy Sports, knows this fact very well and launched a company due to its intense popularity and intrinsic customer engagement. 3PAK...Read More

As Karthik Sridhar, founder and CEO of SupplyAI, tells it, returns comprise a new and emerging space in e-commerce. Sridhar’s ReturnSense platform helps brands refine the returns process and, at the same time, capture increased customer...Read More

Customer experience is widely viewed as a pivotal point of differentiation among loyalty marketers. But, getting that customer experience right on a consistent and seamless basis remains a challenge. Loyalty360 CEO and CMO Mark Johnson discussed...Read More