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Luke Russell

Project Director, AIMIA

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It’s Becoming Much Tougher to Achieve True Customer Loyalty

  • April 21 2017
  • Resource: DailyNews

Kaligo Travel Solutions is operated by Kaligo Pte Ltd., the global leader in innovative travel and loyalty technology. Established in Singapore in 2014, with offices across APAC, Europe, and the Americas, Kaligo Travel...Read More

Be Customer-Obsessed to Ignite Customer Experience

  • April 21 2017
  • Resource: DailyNews

Bond Brand Loyalty officials preach to their clients that, to excel at customer experience, an absolute key point of differentiation among loyalty marketers, they must be customer-obsessed. CX is a top priority for brands, yet only 20 percent of...Read More

Dunkin’ Donuts, Amtrak Partner to Extend Respective Customer Experiences

  • April 21 2017
  • Resource: DailyNews

Two widely recognized brands−Dunkin’ Donuts and Amtrak−have teamed up to spread their respective stellar customer experiences to consumers in the Northeast Corridor. Dunkin’ Donuts Original Blend and Dunkin’ Decaf...Read More

New App for Preferred Hotels & Resorts Offers High Level of Personalization and Customer Experience

  • April 20 2017
  • Resource: DailyNews

Casey Ueberroth, CMO for Preferred Hotels & Resorts, told Loyalty360 that when company officials started developing the iPrefer app, they wanted to go beyond building a simple booking app to benefit iPrefer members and their hotel partners...Read More

Forming Holistic Relationships Can Strengthen Customer Engagement Via Rewards Based on Behavior

  • April 20 2017
  • Resource: DailyNews

HARCO Incentives is a multi-generational incentive solutions company that has led the way in the expanding premium and incentive space. Its elite team of motivation, marketing, and logistics experts collaborates with in-house master merchandisers...Read More

A School Brand Must be Built for Experience, Engagement, and Loyalty

  • April 20 2017
  • Resource: DailyNews

What can schools learn from retail brands about customer experience, customer engagement, customer loyalty, and unique identities? Trish Rubin is the co-author of BrandED: Tell Your Story, Build Relationships, and Empower Learning, which delves...Read More

Former Best Buy CMO Set for Customer Loyalty Focus as New COO at Augeo

  • April 19 2017
  • Resource: DailyNews

Scott Moore, former CMO at Best Buy, is excited about his new title as Chief Operating Officer at Augeo, one of America’s leading engagement and loyalty platform companies. Moore most recently served as president of M32 Partners, a...Read More

GNC Officials Hold Steady on Commitment to One New GNC and Enhanced Brand Loyalty

  • April 19 2017
  • Resource: DailyNews

Although the numbers don’t reflect it yet at GNC Holdings, Interim CEO Robert Moran remains confident amid the brand’s major transformation that launched during the final days of 2016. GNC, the nation’s largest specialty...Read More

Targeted Content Drives Customer Engagement Train at Netflix

  • April 19 2017
  • Resource: DailyNews

“Content is king” is a common refrain from brands and loyalty marketers that we speak with on a daily basis. That targeted content drives the customer engagement train and magnifies customer experience and brand loyalty. At Netflix...Read More

Challenger Brands and a Focus on Personalization Drive Best Western’s Loyalty Efforts

  • April 18 2017
  • Resource: Leaders in Customer Loyalty

Best Western Hotels & Resorts was founded in 1946 and today is one of the largest hotel chains in the world. Its strong heritage helps it maintain a loyal customer base, but the chain isn’t resting on its laurels; far from it.  ...Read More

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