Luke Russell

Is there some sort of connection between being nice and being successful? That’s what ad executive and author Linda Kaplan Thaler wondered after her then tiny agency created a string of successful campaigns for high-profile clients such as U...Read More

Officials at Air Canada−Canada’s largest domestic and international airline serving more than 200 airports on six continents−announced this week they plan to launch their own loyalty program in 2020, ending their commercial...Read More

Earlier this year, Whole Foods CEO John P. Mackey talked about “re-setting and refining our growth strategy and moving faster in fully implementing category management, which is such an integral part of our go-forward merchandising, pricing,...Read More

Interactive video has been touted among loyalty marketers in recent years as an effective way to impact customer engagement and customer loyalty.HapYak Interactive Video, a company providing a SaaS-based platform designed to allow for the creation...Read More

Jackie Bennett, vice president of Virtual Incentives, believes that, given the fact that unemployment rates hover around 4.5 percent with millennials taking over the majority of the workforce, it’s more important than ever for employers to...Read More

Wyndham Rewards has earned its fair share of accolades in recent years, during which time the loyalty program underwent a major transformation. What’s more, the program recently eclipsed 50 million members. During a session titled, &ldquo...Read More

Hertz CEO Kathryn Marinello says 2017 “will take the brunt of the earnings impact with 2018 better positioned to reap the benefits” to execute against the company’s long-term strategy and a significant level of investment...Read More

Officials at Best Western Hotels & Resorts want to take the stress out of checked baggage fees for its loyal customers. Through May 15, under a new campaign called BW Baggage Bucks, Best Western is putting money back into travelers&rsquo...Read More

Retailers are squandering time, energy, and investment on outdated loyalty models that don’t work. Those sentiments were expressed by team members at Baesman Insights & Marketing in an article published in Loyalty360 in late February...Read More

Wayfair, one of the world’s largest online selections of furniture, home furnishings, décor, and goods, including more than seven million products from more than 7,000 suppliers, has always been about developing, maintaining and...Read More