Luke Russell

The proliferation of loyalty programs often leads to mundane, cookie-cutter-type offerings that don’t fully resonate with their targeted customer groups. What can brands do better when it comes to customer loyalty and how can their programs...Read More

Seeking to provide a simplified customer experience, officials at Quill.com—an online business and medical product marketplace for small- and medium-sized businesses—launched Coupon Clipboard, which helps customers use more coupons...Read More

There are many theories as to why some loyalty programs succeed while others either fail or exist on auto pilot without generating ongoing customer engagement. Loyalty360 talked to Meg Tronquet, Manager of Marketing Strategy for Lenati, to learn...Read More

Vans, the original action sports lifestyle sports brand and one of the largest youth culture marketers in the world, recently launched its first-ever customer loyalty program titled, “Vans Family.”   Vans Family is an...Read More

Russ Reynolds, CEO of Batteries Plus Bulbs, told Loyalty360 the he is most proud of how company associates serve their customer.   “As the nation’s only battery, light bulb and phone/tablet repair franchise with a nationwide...Read More

On Monday, March 5, 2018, Quiznos will open its newest restaurant in Menomonee Falls, WI, which marks the initial test site for the company’s new store design. Chris Ruszkowski, Senior Vice President of Marketing for Quiznos, talked to...Read More

While a definitive, or even tentative, timetable for actual implementation might be elusive at this point, officials at Domino’s Pizza are eager to stay on the cusp of self-driving delivery vehicle testing. Domino’s has partnered with...Read More

For Mark Yarkosky, Director of Consumer Services at Sprint, the formation of the Seamless Air Alliance offers a great opportunity.   “We’re still early in the development, but we want to see a customer journey that will be...Read More

Last week’s news that privately held Albertsons Companies, one of the nation’s largest grocery retailers, would merge with publicly traded Rite Aid Corporation, one of the country’s leading drugstore chains, will have a major...Read More

On the heels of its “Make It What You Want” campaign during the Winter Olympics—where Subway showed customers how it is shifting its advertising strategy to develop creative messaging that resonates with its core audience in a...Read More