Luke Russell

Travelers in Latin America and the Caribbean may now enjoy more perks and rewards with the expansion of two loyalty programs–Enterprise Plus, through the Enterprise Rent-A-Car brand; and the award-winning Emerald Club, through the National...Read More

The shift to the connected consumer shows no signs of slowing down, and buying habits are transforming, according to the 2017 Walker Sands Future of Retail study. “Retail isn’t just about when customers are ready to buy anymore–...Read More

Three days ago, venerable retailer J.C. Penney unveiled a new loyalty program accompanied by fervent hopes of increased customer engagement and brand advocacy. For the 115-year-old retailer, the new JCPenney Rewards loyalty program marks a new...Read More

Jonathan Seabolt, head of sales and strategy for LoyaltyEdge, believes that with so much data available to loyalty marketers, they need to leverage it to their advantage and “wow” customers to heighten brand loyalty. Leveraging 20...Read More

AI has been a hot topic among loyalty marketers in recent years, and even more this year. Can AI transform and elevate a loyalty marketer’s approach to customer experience? A new study from Emarsys, conducted by Forrester Consulting...Read More

Employee engagement is a staggeringly high priority at the offices of WD-40. In the loyalty industry, solid employee engagement breeds customer engagement, which, in turn, breeders brand loyalty. Consider the following: More than 92 percent of...Read More

Red Lion Hotels Corporation officials are always looking to significantly enhance the customer experience. Last month, they announced the launch of RLH Magazine, a full-color, quarterly publication for the company’s hotel owners, corporate...Read More

Venerable retailer J.C. Penney has encountered various hurdles in recent years that have impacted fiscal results and brand loyalty. But, today J.C. Penney officials embark on what they hope is the start of a new and prosperous chapter for the 115...Read More

Sonesta Hotels officials take pride in touting their Sonesta Travel Pass complimentary rewards program. What’s more, they offer a summer sweepstakes from June through Sept. 30, 2017, to engage customers about their loyalty program. Sonesta...Read More

As Office Depot officials pondered a new loyalty program, they went straight to their best source: Their customers. As a result, today Office Depot unveiled its new loyalty program, Office Depot OfficeMax Rewards Everything, that not only saves...Read More