Luke Russell

Officials at GreenTree Hospitality Group, the 14th largest global hotel brand with more than 2,600 hotels worldwide, sought to make their loyalty program different and unique. Enter Stellar Loyalty. GreenTree selected Stellar Loyalty to provide...Read More

Customer engagement reigns supreme at Newegg, one of the top tech-focused e-retailers in North America. Loyalty360 talked to Merle McIntosh, senior vice president sales & marketing, Newegg, about the company’s unique approach to its...Read More

Technology these days is such a pivotal piece of the customer engagement/customer experience/customer loyalty puzzle. At Microsoft, officials always keep their eye on the ball. During the company’s recent fourth-quarter earnings, Microsoft...Read More

Target is winding down its Cartwheel Perks rewards program that it started testing in five markets less than a year ago. The five markets are Denver, Houston, Raleigh-Durham, San Diego, and St. Louis. But Target’s Cartwheel app, which...Read More

Engaging customers where they want and how they want is an omnipresent task for loyalty marketers. Citi recently partnered with Paypal to allow eligible Citi card members to use their ThankYou Points to pay for purchases at merchants that...Read More

Mining volumes of customer data can pose a significant challenge for any loyalty marketer. Finding the true connection between customer data and impactful loyalty programs is not an exact science. John Geiger, director, client services, Baesman...Read More

Passion has always been equated with Harley-Davidson and that drives the iconic company’s legendary brand loyalty. During the company’s fiscal second quarter, it experienced some distinct challenges. “While we expected the U.S....Read More

Kmart recently opened a telepharmacy in Des Plaines, IL, which marks the company’s first-ever remote dispensing pharmacy. Telepharmacy is the delivery of pharmaceutical services via telecommunications to patients and signifies a growing...Read More

Brands and retailers use CodeBroker’s Mobile Loyalty Experience Engine to merge mobile and digital capabilities into their loyalty programs without the need for complex integrations. Loyalty360 caught up with CodeBroker CEO Dan Slavin to...Read More

Founded in 2009, after graduating from the Techstars program, SendGrid has developed a cloud-based service that solves the challenge of email delivery by delivering emails on behalf of companies. SendGrid eliminates the complexity of sending email...Read More