Luke Russell

Officials at La Quinta Inns & Suites have always been vigilant about providing as good and robust a loyalty program as possible, along with constantly listening to what their customers tell them. Since the relaunch of the La Quinta Returns...Read More

Wine.com CMO Peter Elarde wants to engage his loyal customer base in the best and most effective ways possible. Customer engagement with millennials is one of the key trends Elarde sees. “Two big trends for us are the shift to mobile and...Read More

It is such a simple, yet, an engaging promotion that Dunkin’ Donuts recently launched to reward its supremely loyal customer base. The promotion is called “Sip. Peel. Win,” which is the brand’s first-ever national on-cup...Read More

In the past couple of years, Shoe Carnival, one of the country’s largest footwear chains with more than 555 stores throughout the Midwest, South, and Southeast regions, has seen its Shoe Perks loyalty program more than double to more than 12...Read More

Brands are constantly trying to build deeper relationships with their customers that lead to heightened engagement, loyalty, and advocacy. These aspects of the brand/customer relationship were examined during Tuesday’s Loyalty360 webinar...Read More

Can pets assist with customer loyalty? Just ask BJ’s Wholesale Club. BJ’s Wholesale Club expanded its Berkley Jensen pet assortment line with additional dog treats, dry dog food, and wet cat food options that are grain-free with zero...Read More

Is there ever a good time to be a credit card customer? According to the J.D. Power 2017 Credit Card Satisfaction Study, one incentive driving the high levels of overall satisfaction among credit card customers is cash-back rewards. &ldquo...Read More

Ulta Beauty’s growth is simply astonishing, due in large part to its immensely popular loyalty program, Ultamate Rewards.Ulta Beauty achieved more than 20 percent top-line growth during the company’s second quarter. “We exceeded...Read More

Loyalty360 talks to brands and vendors on a regular basis to stay close to the pulse of the industry, what’s trending, and where certain technologies might be making a lasting impact on customer experience/customer engagement. Loyalty360...Read More

So many loyalty marketers would love to know what exactly makes millennials tick from a customer engagement/customer experience perspective, what kinds of technology options they prefer, and where they like to shop. Like their Generation Z...Read More