A Trend Away from Traditional Loyalty Programs? The Value Exchange
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Loyalty360 talks to brands and vendors on a regular basis to stay close to the pulse of the industry, what’s trending, and where certain technologies might be making a lasting impact on customer experience/customer engagement. Loyalty360 caught up with Erin Raese, senior vice president, customer loyalty, global loyalty solutions, Aimia, to discuss what she is seeing and hearing in the industry that can help loyalty marketers enhance their respective offerings. What are you seeing from a customer perspective in the loyalty....

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