Luke Russell

The holiday season annually represents, perhaps, the most crucial time of year for marketers everywhere. Deciphering shifting consumer behavior, attitudes, channel preferences, and finding customer engagement are all keys to successful holiday...Read More

Starting Jan. 1, 2018, Delta Air Lines’ SkyMiles members will have to spend $250,000 annually on their affiliated American Express credit card to meet one of the requirements for Diamond Medallion status, which provides the airline’s...Read More

Interactive whiteboard isn’t something that loyalty marketers immediately can define. But, what it entails just might help them as they travel down the road of customer engagement, customer experience, and customer loyalty. Loyalty360...Read More

Dick’s Sporting Goods CEO Edward Stack is saying all the right things, the company is making (it appears) all the right investments, yet the venerable retailer faces various challenges ahead. During the company’s recent third-quarter...Read More

Confirmit wanted to find out how CX (Customer Experience) practitioners could develop a holistic approach to their domains through tactics such as improving the survey and re-evaluating KPIs, and exploration of new and additional technologies...Read More

Royal Bank of Canada enjoyed a celebratory evening as it earned esteemed honors for its RBC Rewards program during the Loyalty360 Customer Awards at last week’s inaugural Customer Expo. The Loyalty360 Customer Awards honor global industry...Read More

That question was one of several answered during Tuesday’s Loyalty360 webinar titled, “The Loyalty IQ Challenge: Five Lessons for Loyalty Pros,” which was presented by Paytronix. Kimberly Otocki, Content Marketing Specialist...Read More

In 2015, Wyndham Hotel Group completely re-imagined the Wyndham Rewards loyalty program. Lacking a strong value proposition to differentiate it from the competition, the company overhauled the program’s look and feel—introducing the...Read More

Officials for the Philadelphia Phillies want to enhance the customer experience in a big way. As a result, they partnered with Givex, the global cloud-based customer engagement solution that encompasses leading loyalty and gift card solutions...Read More

User-generated content is a key aspect of social media, but can brands benefit from it as well? That’s definitely the case, according to Sprout Social’s Q4 2017 Index report. “As social media’s role as internet time...Read More