Luke Russell

For many marketers, the holiday season represents the major portion of their annual sales. And for many of those, Black Friday and Cyber Monday represent the two most critical shopping days of the year. Loyalty360 solicited some experts to gauge...Read More

The Challenge of Personalization is a pervasive topic among loyalty marketers and one that Loyalty360 researched extensively earlier this year. According to a study from Resulticks, the question is posed: Will marketers break through the...Read More

Hibbett Sports, a sporting goods retailer founded in 1945 in Birmingham, Alabama, relaunched its loyalty program about six months ago after company officials realized they needed to redesign the program. The voice of the customer and the voice of...Read More

For a brand to say it listens to customers is one thing. To truly listen to customers, while acquiring keen behavioral insights that can be leveraged for positive results in the future, is “absolutely critical” for officials with the...Read More

Placing the customer at the center of a marketing strategy is a common refrain in the loyalty marketing world. Some brands execute on this key strategy more proficiently, while for others it might only lend itself to lip service. According to...Read More

As an online retailer of indoor and outdoor furniture, home furnishings, and décor, Hayneedle looks to move the needle with the customer in mind. Seizing the massive opportunity with mobile engagement, officials at Hayneedle are focusing on mobile...Read More

There is a myriad of opportunities and challenges for loyalty marketers today, yet one of those that falls into the opportunity basket revolves around brand identity and customer loyalty. Loyalty360 talked to Ruben Guallar, Director, Strategic...Read More

Armed with a fast-growing, highly engaging loyalty program, Abercrombie & Fitch has made progress toward renewed brand loyalty. CEO Fran Horowitz was excited about the company’s progress during its third-quarter earnings call on Friday....Read More

For outdoor sporting goods and apparel merchant Moosejaw, one of the things it’s known for is its unique messaging, interactive and energetic marketing, not taking itself too seriously, and making customers laugh. “Love the Madness...Read More

Officials at The Bon-Ton Stores have reviewed the business performance in recent years, prioritizing key themes to promote enhanced customer engagement and restore brand loyalty. The Bon-Ton Stores comprises Bon-Ton, Bergner’s, Boston Store...Read More