Luke Russell

Before Chico’s recently launched www.chicosofftherack.com, a new e-commerce site, featuring the beautiful prints and bold colors the brand is known for, company officials didn’t have to conduct any surveys or focus groups. “We...Read More

Christmas is the most special time of year for many people, and it’s extra special to officials at C Spire, the Mississippi-based diversified telecommunications and technology services firm. For the second straight year, C Spire conducted...Read More

There are varying strategies attached to loyalty program performance, but some tactics should be universal to ensure long-term success and growth. Loyalty360 talked to Michela Baxter, Senior Director of Loyalty at HelloWorld, about this...Read More

Customer loyalty in Canada is shifting, according to a new report from Eagle Eye, that highlights key opportunities for retailers such as data, personalization, and mobile. The report is set against the backdrop of a shifting loyalty market in...Read More

Jewlr.com is an online destination for fine jewelry that is completely customizable. Using the latest advancements in manufacturing and web technology, Jewlr’s online system gives its customers the unique ability to create and visualize...Read More

Customer service is an integral piece of the brand loyalty puzzle. If not executed properly and in a seamless fashion, it’s often the first thing consumers point to in a negative customer experience. But, according to a new report from the...Read More

Investing in customer loyalty is a must-have, and effective loyalty programs have proven to be key differentiators for their respective brands. A new infographic from Fieldboom cites 20 compelling reasons why companies should double down on their...Read More

Officials at El Pollo Loco, the nation’s leading fire-grilled chicken chain, want to take their customer engagement level to new heights through a strategic partnership with Ansira. Through the partnership, Ansira will support El Pollo Loco...Read More

Loyalty marketers always want their emails to stand out, but during the all-important holiday season, they take on extra meaning and potential impact. What can loyalty marketers do to ensure their holiday email communications are relevant and...Read More

At Loyalty360, we talk to brands often about the importance of emotional customer engagement and the crucial role that plays in earning long-term customer loyalty. Emotional customer engagement is the ultimate payoff for loyalty marketers. A new...Read More