Luke Russell

If a loyalty marketer can’t tailor personalized messages to consumers, the latter group will tune out and look elsewhere for customer engagement. Robin Korman, who became the Head of Loyalty Marketing & CRM for Global Hotel Alliance in...Read More

Machine learning has been a hot topic in the loyalty industry in recent years, but now seems to be building more momentum amid advances in Big Data technologies.   Loyalty360 talked to Manoj Das, VP of Products, Stellar Loyalty, to find out...Read More

All loyalty marketers have access to various amounts of consumer data, but it’s how they strategically sift through, refine, and, ultimately, personalize offers that leads to customer loyalty. Just ask Darden Restaurants, which owns several...Read More

Every brand aspires to achieving deep, emotional connections with its customers because those connections help drive lifetime brand loyalty. At Chevrolet, the Truck Legends loyalty program, launched as a Texas-only pilot in September 2016 before...Read More

Donor loyalty and stewardship is a critical priority for the Canadian Red Cross. Giving donors an ongoing outlet for feedback has better informed the Canadian Red Cross and allowed it to smooth over any rough edges in what has become an...Read More

Jerome Griffith has been CEO at Lands’ End for nine months and has longed for the iconic retailer to return to its roots. That rich brand heritage is a driving force behind customer loyalty. “Since I joined the company nine months...Read More

Personalized advice lies at the core of Ameriprise Financial’s client interactions and paves the way toward customer loyalty. This month Ameriprise Financial earned the highest level of customer loyalty among investment firms in the 2017...Read More

Customer experience is the key differentiator among loyalty marketers and mobile currently plays, and will continue to play, a starring role in its evolution, according to Krish Mantripragada, Chief Product Officer, Medallia. Loyalty360 talked to...Read More

Judging by some eye-opening numbers from last month’s Black Friday, global retailers hold a massive opportunity to engage with more customers than ever before. Why? A new study from Ingenico Group bodes well for global retailers and their...Read More

Officials at Melissa Shoes know that customer experience and technology work hand in hand to promote brand loyalty. Loyalty360 talked to Julian Trevino, Director of Retail & E-Commerce, U.S. & Caribbean, Melissa Shoes USA, to find out...Read More