Luke Russell

Disruption is an interesting word in today’s business landscape. Some companies thrive by disrupting traditional business practices, while others are being forced to play catch up with these innovative newcomers. One of the biggest effects...Read More

March Madness is just around the corner and, for college basketball fans everywhere, it’s the best three weeks of the year. Officials for XYIENCE Energy Drink also hope that March Madness brings their company more awareness, relevancy, and...Read More

Dunkin’ Donuts has once again been recognized as a leader in customer engagement and loyalty. The chain of coffee and doughnut stores was named a top brand in the annual Brand Keys Customer Loyalty Engagement Index, a survey designed to...Read More

Is customer lifetime value not important anymore? Understanding the total customer experience and the entire customer journey seems to have superseded customer lifetime value. At least, according to Kate Atty, Director of Marketing for Persio...Read More

Star Wars seems to everywhere these days and, for Walt Disney Company, it helped spark the brand’s greatest single fiscal quarter performance. It was a perfect example of an engaging, elevated customer experience. Specifically, first...Read More

Whole Foods customers told company officials what they wanted to enhance the overall customer experience. Customers told the officials they wanted coupons and the company listened. “Coupons have been the top request among users and, now...Read More

For Sprint CEO Marcelo Claure, the future regarding customer engagement and retention looks bright. That’s because of, in large part, a record network performance. “Our network is performing at best-ever levels across the board, and...Read More

As direct trade offers continue to decline in effectiveness, new ways of engaging CPG shoppers must be devised that benefit both the manufacturer and retailer. Catalina Marketing believes it may have an answer to this quandary, creating a type of...Read More

The Big Salad is making improvements to its new loyalty program in hopes of building customer engagement as the restaurant chain seeks to expand across the country. The program has already built a membership of 12,000, and continues to grow at a...Read More

Loyalty360 caught up with Cassandra Newsome, Manager, Research & Customer Program Development, Piedmont Natural Gas for a compelling and comprehensive interview about customer loyalty, customer engagement, and customer experience.Can you talk...Read More