Luke Russell

Health care providers have a laundry of concerns on their plate. From government regulations to the shifting landscape of consolidation, organizations are under pressure to juggle these issues while continuing to provide top-notch care and build...Read More

Today, there is significant discussion around the subject of disruptor and challenger brands that, by leveraging cutting edge innovation and out-of-the-box thinking, become the envy of marketers everywhere. MassMutual has been honored for its...Read More

Last month Verint announced its acquisition of leading voice and mobility customer self-service software provider Contact Solutions. The acquisition extends Verint’s customer engagement optimization portfolio, and continues its strategic...Read More

Xerox plans to enhance the customer experience for patrons that use the New Jersey E-ZPass Group. The New Jersey E-ZPass Group recently awarded Xerox an eight-year contract to enhance its E-ZPass® System customer support. Xerox...Read More

As artificial intelligence grows in power by leaps and bounds, the challenge now is for companies to find ways to best leverage the advances to enrich customer experience. Officials at Hilton Worldwide believe they’ve answered that question...Read More

You’ve probably heard the saying by now: Content is king. But when creating a content marketing strategy, too many companies are unsure of where to begin and fail to gain traction from the start. Marketing agency Customer Communications...Read More

Whenever a customer eats in any restaurant anywhere in the world, he or she wants to have an enjoyable and pleasant experience. Distractions, such as cell phones, can negatively impact that experience. So, in January, a Chick-fil-A franchise owner...Read More

For Jamba Juice officials, eclipsing one million members in their Jamba Insider Rewards loyalty program is a major milestone. Loyalty360 caught up with Julie Washington, Chief Brand and Innovation Officer for Jamba Juice, to talk about the...Read More

As Abercrombie & Fitch continues along its path toward brand revitalization, customer-centricity has assumed the top spot as the company’s key word. Customer-centricity is the key for Abercrombie & Fitch to revitalize and gain brand...Read More

Neiman Marcus, a leading North American retailer, is taking precautions to stay a step ahead of potential cybercriminals. Through a partnership with email data specialist Return Path, the retail brand is protecting itself from the embarrassment...Read More