Luke Russell

Staples has decided to take a new approach to customer engagement with its business-to-business (B2B) division. It rebranded its B2B division Staples Business Advantage. “With more than 20 years of experience serving and fulfilling the...Read More

Leading customer engagement solutions provider Thunderhead bolstered its technology offerings with the launch of the North American Partner Program. The program will allow Thunderhead partners to enhance their omnichannel customer engagement...Read More

When Children’s Place President and CEO Jane Elfers joined the company in 2010, technology upgrades were desperately needed to increase system efficiency and enhance customer engagement and the overall customer experience. During the...Read More

Officials of Audi of America have been working toward a particular customer service/customer engagement milestone. Now, that aspiration has come true. For the first time ever, Audi was named the top performer among all automotive brands, including...Read More

Blaze Pizza is diving into the mobile space, launching a new mobile app in conjunction with its new loyalty program. The company has already built a substantial following on Instagram, Facebook, and Twitter, and hopes to engage this fan base with...Read More

As brands work to keep up with a rapidly growing number of customer engagement channels, commerce solution platforms must also keep pace to provide these companies with the most cutting-edge tools. Cloud commerce leader Mozu is doing just that...Read More

Measuring customer loyalty is not an exact science, but officials at California Pizza Kitchen are committed to teaching that class. Ashley Ceraolo, Vice President of Marketing, Digital and Social Media at California Pizza Kitchen, shared with...Read More

Since it launched in June 2014, the San Francisco 49ers loyalty program−Faithful 49 presented by Esurance−has achieved sparkling fan engagement. But, now the 49ers want to extend rewards from the program to allow more members to...Read More

Changing seasons can be a steep challenge for restaurant traffic, with business slowing to a crawl during off months. This issue was especially prevalent at Grotto Pizza, a casual pizza diner that has been serving the East Coast with pizza and...Read More

During a fireside chat at Tuesday’s Bank of America 2016 Consumer & Retail Conference, Walmart EVP/CFO Brett Biggs spoke about the company’s customer engagement momentum seen through its fiscal fourth-quarter results. For Biggs...Read More