California Pizza Kitchen Focuses on Customer Loyalty Penetration

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Measuring customer loyalty is not an exact science, but officials at California Pizza Kitchen are committed to teaching that class. Ashley Ceraolo, Vice President of Marketing, Digital and Social Media at California Pizza Kitchen, shared with Loyalty360 its view on customer loyalty metrics. “California Pizza Kitchen used to use registered members by restaurant to measure customer loyalty, but we have moved on to loyalty penetration,” Ceraolo explained. “This measures the true loyalty engagement by restaurant....

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