Luke Russell

Focus on customer experience processes is growing at a rapid pace, and companies see the trend continuing in coming years. This, according to a study from Marketo and The Economist Intelligence Unit that explores how companies view the growth of...Read More

Digital customer engagement is such a critical piece of the customer loyalty puzzle for marketers today. But, if customers aren’t happy with their wireless providers, brand loyalty goes out the window. According to the 2016 Accenture...Read More

Although Lands’ End’s fiscal performance in 2015 was disappointing, corporate officials believe they installed the necessary building blocks to attract more brand loyalty in 2016. Lands’ End CEO Federica Marchionni offered a...Read More

Truly listening to customers and understanding their disparate expectations can be a daunting task for loyalty marketers. If that can be achieved, marketers are well on their way to sustainable brand loyalty. According to the 2016 Digital...Read More

Among multi-brand hotel brands, a loyalty program that differentiates itself through desirable rewards, simplicity, and value can mean all the difference when guests are making a purchasing decision. In a recent report from respected market...Read More

Members of 7Rewards, the loyalty program from popular convenience store 7-Eleven, are getting an extra treat next week for what the company is simply calling “7Rewards Week.” During the week of April 11-17, members will receive a free...Read More

Keeping things simple isn’t always the easiest track to take for a loyalty marketer. But, for Darden Restaurants−which owns several casual dining restaurant chains including: Olive Garden, LongHorn Steakhouse, ...Read More

Loyalty marketers want to know every specific step along the customer journey so they can better impact the process in a positive way that instills brand loyalty. Identifying real-life influencers at all stages of the customer journey can boost a...Read More

Top beauty brand Lancôme is taking its digital customer experience to a new high through a partnership with Edgecase Product Intelligence Platform. In a consumer landscape that demands immediacy, online storefronts are tasked with giving customers...Read More

T-Mobile prides itself on being the Un-carrier and the associated customer-centric strategy that moniker embodies. Neville Ray, T-Mobile’s Chief Technology Officer, talked about the company’s next move to further enhance the customer...Read More