Luke Russell

Officials at Farmers Insurance want to engage customers in an ongoing, educational fashion. Listening to customers is critical to gaining keen levels of engagement, nurturing the brand loyalty relationship. Farmers Insurance’s Summer...Read More

If gaining customer loyalty involves providing a very unique customer experience, then Ford Motor Company is certainly on the road to success, given its latest partnership with Escape the Room. Ford has teamed up with the popular experiential...Read More

Retailers that build a mobile customer experience in-store win the shopper. That was the key theme of the session, “Creating The Smarter Store: Bringing the Benefits of E-Commerce to Brick & Mortar Retailers,” at the 9th Annual...Read More

During last month’s 9th annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty, Dunkin’ Donuts presented a session titled, “Mobile as an Accelerator of Loyalty, Evolving the Customer...Read More

Based in Toledo, Ohio, Marco’s Pizza is the fastest-growing pizza company in the U.S., based on the number of stores signed into development since 2007. The company was founded in 1978 by Italian native Pasquale (“Pat”) Giammarco...Read More

During a panel discussion titled, “The Changing Role of Leadership in Building Customer Loyalty,” at the 9th Annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty, Loyalty360 CEO and CMO Mark Johnson...Read More

Cigna Corp., a global health service company dedicated to helping people improve their health, well-being, and sense of security, is moving from volume to value in the customer experience. All products and services are provided exclusively by or...Read More

Seth Rabinowitz, SVP, Marketing & Fan Engagement, New York Jets believes the team’s loyalty program is not traditional, but straightforward and fair. “You can’t assume loyalty, but you can reward it,” Rabinowitz said...Read More

Most loyalty marketers have more data than they know what do with, but officials from Verint offered five keys to successfully transform CX data into actionable insights during a Loyalty360 webinar on Tuesday. Titled, “5 Keys to...Read More

Mobile is transforming the global customer experience at this very moment. Many brands are leveraging this phenomenon to augment their collective customer experience in light of mobile users. Red Wing Shoes has joined this club. Through a...Read More