Luke Russell

Integrating into the local cultures of each of its locations is a key imperative at Omni Hotels & Resorts. Creating emotional connections with customers goes a long way toward creating and retaining brand loyalty. In keeping with that theme...Read More

Each year, turbulence incidents cost airlines about $100 million due to crew and passenger injuries, unscheduled maintenance, operational inefficiencies, and revenue lost while planes are out of service. What’s more, studies have shown...Read More

Mobile customer engagement has emerged as a critical component for ecommerce, according to a new study from LogMeIn. Respondents reported that 27% of all of their purchases in the past year were made on mobile devices and 79% made at least one...Read More

Bob Gibson, Chief Marketing Officer at ABC Fine Wine & Spirits, told Loyalty360 that his company listened to its younger generation of customers and opted to elevate the customer experience via current technology to, hopefully, gain more brand...Read More

Effective loyalty programs have proven to be key differentiators for their respective brands, so much so that investments in customer loyalty budgets will increase in 2017, according to a new research report released by CrowdTwist and Brand...Read More

PREIT is a publicly traded real estate investment trust specializing in the ownership and management of differentiated shopping malls. Based in Philadelphia, the company owns and operates more than 25 million square feet of retail space in the...Read More

Staying on top of rapidly changing technologies to effect positive behavioral change in loyal customers is one thing, but to leverage this in a sustainable fashion that engenders long-term brand loyalty is admirable. At The Container Store, John...Read More

Personalization is very important when it comes to a successful loyalty program, but according to the sixth annual Bond Loyalty Report, there is a gap between member expectations and member experience. This was one of the main themes of Tuesday...Read More

Julian Aldridge, VP, Brand Evangelism and Activation, Charles Schwab & Co., explained to Loyalty360 earlier this year that he is a huge believer in Net Promoter Score methodology because it’s such a simple metric. “I’m a...Read More

Every retail segment yearns for ongoing and sustainable customer loyalty. Acquiring new customers, retaining them, and acquiring more new customers via successful loyalty programs that engage patrons in unique and compelling ways are keys to...Read More