Luke Russell

Sports Authority recently sold millions of customer records and email addresses at auction to Dick’s Sporting Goods for $15 million. In this era of customer loyalty, privacy concerns, and data collection, what impact could something like...Read More

Personalization is a priority to consumers in banking, making customer engagement an imperative, according to The State of Retail Banking: Consumer Survey 2016 released by TimeTrade.What’s more, the report reveals that consumers yearn for in...Read More

Waldorf Astoria Hotels & Resorts, a Hilton Worldwide brand, wants to create an unforgettable, once-in-a-lifetime golf customer experience. Through a partnership with Golf Digest, Waldorf Astoria launched the Waldorf Astoria Golf Experiences...Read More

Loyalty marketing is experiencing a resurgence, according to Zach Goldstein, founder and CEO of Thanx, a customer loyalty solutions provider.Loyalty360 caught up with Goldstein to learn more about his views on the state of loyalty marketing.How...Read More

The power of personalized customer engagement is a concept that is bandied about in the loyalty marketing world quite often. When done correctly, personalization can greatly impact customer engagement and the overall customer experience. How are...Read More

Redesigning the website at Mazda North American Operations has been a steady work in progress. Now that it launched, it enhances the customer experience and cates to the mobile-first customer. Russell Wager, Vice President of Marketing for Mazda...Read More

Chris Duncan, Chief Marketing Officer for Inte Q, believes that paid-tier loyalty programs are effective because they drive sales, traffic, repeat purchases, and customer engagement−while taking the customer relationship to the next level...Read More

The secret is out: The global marketers attached to the animated film, The Secret Life of Pets, are sitting pretty after an opening weekend that saw the film pull in $103.2 million. Global customer engagement never got so good for the following...Read More

Ally Bank was recently honored as Best Online Bank, according to the MyBankTracker Best Bank awards. Staying ahead of customer trends, with a keen eye toward customer engagement and customer loyalty, Ally Bank continues to raise the bar in the...Read More

Michela Baxter, Senior Director of Loyalty at HelloWorld, told Loyalty360 that one of the biggest challenges today for loyalty marketers is keeping customers actively participating in their programs. That is the driving force behind the launch of...Read More