Luke Russell

Better communication between retail bank officials and customers in Canada has led to a magnified customer experience and greater customer satisfaction levels. Overall satisfaction with retail banks in Canada has improved significantly because...Read More

Opening up its loyalty program to allow all of its customers to reap the benefits is a momentum-changing strategy for Nordstrom. Since the company launched Nordstrom Rewards 2.0, it has sparked considerable customer engagement and increased...Read More

This week Wells Fargo launched its Wells Fargo Wallet nationally to create a seamless customer experience. Jim Smith, Head of Wells Fargo Virtual Channels at Wells Fargo, participated in a Q&A with Loyalty360 to talk more about this...Read More

Auto manufacturers can gain a significant advantage in the brand loyalty/customer satisfaction department if they use online shopping tools on their websites, according to the J.D. Power 2016 Manufacturer Website Evaluation Study—Summer. In...Read More

Digital transformation is a topic many loyalty marketers preach about, but in reality, where are they in this customer engagement process? Loyalty360 caught up with Bill Evans, Senior Director of Product Marketing, Dell Identity and Access...Read More

From a strategic business perspective, changing focus can be a make or break maneuver that will either accelerate or diminish brand loyalty. For ABC Fine Wine & Spirits, a commitment to Customer Experience excellence has proven to be a...Read More

Mobile is an almost omnipresent word in the loyalty marketing world these days. More and more brands are stepping off the sidelines and waving their respective mobile flags high to signal a burgeoning beacon of customer engagement. Just ask Macy...Read More

Officials at Bloomin’ Brands listened to their customers and answered them in the form of a new loyalty program: Dine Rewards, which launched on Tuesday. Dine Rewards is the first nationwide loyalty program in casual dining to offer rewards...Read More

Corporate culture and leadership are absolutely critical in creating superior brand CX, according to Erich Dietz, VP, Worldwide Strategic Accounts, InMoment. During Tuesday’s Loyalty360 webinar titled, “CX: The Art of the Possible...Read More

Digital transformation initiatives are viewed as positive forms of customer engagement for loyalty marketers, yet according to a new study from Dell, most companies don’t realize the extent to which their own business is digitally...Read More