Digital transformation is a topic many loyalty marketers preach about, but in reality, where are they in this customer engagement process?
Loyalty360 caught up with Bill Evans, Senior Director of Product Marketing, Dell Identity and Access Management, to learn more about this burgeoning topic.
How would you describe the overall state of digital transformation initiatives today?
Evans: Digital transformation is in its formative stage, in my opinion. If you were to ask me about digital transformation last year, I would have asked....