Luke Russell

Newegg, one of the top tech-focused e-retailers in North America, strives on a daily basis to take its customer experience levels to higher levels. Providing a unique customer experience through heightened customer engagement methods is a priority...Read More

Comcast, which has seen customer engagement levels rise consistently in recent years, wants to add convenience to its customer experience and found the right partner in 7-Eleven. Comcast is offering a new payment option for customers who prefer...Read More

Marvel has a plethora of attractions for fans to choose from, ranging from movies, TV, comics, games, digital media, and consumer products. But one thing Marvel has yet to possess, until now, is a loyalty program. Enter The Marvel Insider loyalty...Read More

Carol Austin, Vice President of Marketing, Baskin-Robbins, told Loyalty360 that she is excited about the launch of the company’s new mobile app because it provides for a new and more targeted approach to customer engagement. The new app will...Read More

Back-to-school shopping used to always target parents of school children. But now, maybe those customer engagement efforts need to be redirected at the children themselves? According to a new survey commissioned by Citi Retail Services, children...Read More

The Pittsburgh Steelers first practice open to the public was held July 29 at Saint Vincent College, home of the six-time Super Bowl champs’ training camp since 1966. This year, the Steelers wanted to up the ante on customer experience for...Read More

One of the overarching keys to attaining true customer loyalty is to be able to develop emotional connections with consumers. It’s easier said than done, but Confirmit was recently named by Temkin Group as one of eight innovative vendors...Read More

A new study from Research+Data Insights found that Wi-Fi is more important to consumers than a hotel's location, parking, and even complimentary breakfast. As a result, Red Roof Inn is its Wi-Fi service to new levels at its more than 470...Read More

Attaining a greater level of 1-to-1 personalized customer engagement is a priority at New York & Co. and, through a new partnership with shopkick−leading shopping app that makes in-store shopping more personal and rewarding−company...Read More

Mobile is seemingly everywhere these days in the customer loyalty industry, and its impact continues to grow and grow LogMeIn conducted a recent study related to mobile experiences and their impact on customer loyalty. Loyalty360 caught up with...Read More