Luke Russell

Customer loyalty metrics are great, but brands must stay on top of them to fully understand and leverage them properly to enhance future communications. Enter Global Hotel Alliance. Global Hotel Alliance is always in tune with its loyalty...Read More

SessionM, a pioneer in real-time personalization and loyalty technology, and Bottle Rocket, a leading mobile strategy, design, and development company (which is part of the Ogilvy & Mather and WPP network of global agencies), recently...Read More

As loyalty programs have become an increasingly important part of companies’ customer retention strategies, the threat of loyalty fraud has risen, according to Bret Hydorn, VP of Marketing at CyberSource. According to RFi Group, an...Read More

Measuring customer loyalty can be a tricky proposition for some marketers, but, according to Tom Salutz, CEO of DataCo Solutions, these metrics must include a sense of value attached to a particular consumer.Loyalty360 caught up with Salutz to...Read More

Attracting new customers, especially a new generation of shoppers, can be very difficult for any brand. As a result, Jo-Ann Fabric and Craft Stores has partnered with Ibotta, a leading mobile shopping app that pays consumers cash back on their...Read More

Established in 1885, PeoplesBank is a leader in innovation, corporate responsibility, environmental sustainability, and employee engagement. PeoplesBank is based in Holyoke, Massachusetts and operates 19 offices throughout the region...Read More

Raley’s Family of Fine Stores has held a strong bond with its customers for the past 81 years, as this family-owned company has garnered significant brand loyalty from various generations. In this day and age of complexity with so many food...Read More

For anyone old enough to remember listening to vinyl records on old turntables, and vintage album collections, then Barnes & Noble has the perfect customer experience for you: Vinyl Day, which will be held on Aug. 13. As the nation’s...Read More

Established in 1885, PeoplesBank is a leader in innovation, corporate responsibility, environmental sustainability, customer experience, and employee engagement. PeoplesBank is based in Holyoke, Massachusetts and operates 19 offices...Read More

Despite a disappointing fiscal performance in the second quarter, AMC Theatres CEO Adam Aron is confident the company will hit its successful stride once again due, in large part, to strategic changes made in the AMC Stubs loyalty program. AMC...Read More